Outrun The Lion
There’s an age-old story of two men walking along an African path, when they come across a lion.
The first man calmly puts his backpack down and slips on the running shoes he’s been carrying.
The second man laughs and says: “You’ll never out run a lion.”
To which the first man responds: “I don’t need to outrun the lion, I just need to outrun you.”
This is a great story when you’re the guy with the running shoes.
The moral of this story applies to business world, too.
Having a website for your business,
you already outrun most of your competitors.